Like the transformation from cocoon to butterfly, our company has evolved and changed its form. We've preserved the values that have guided us since Snds was founded, but we've embraced a new identity that fits our new shape.
Many of the professionals on our team began their careers in the digital world around the early 2000s.
When our founder relocated to Ticino in 2013, he began exploring the local market and seizing business opportunities in the communications sector. In this region, the value of businesses and local activities was already high but not yet fully digitalized.
Thanks to collaborations with local companies, we've had the opportunity to grow and innovate daily alongside them, making the most of our know-how and expanding our expertise with new challenges and increasingly ambitious goals for ourselves and our clients.
We arrived in Ticino with a Google Partner certification already under our belt, and we forged several national partnerships, including one with PostFinance, which further strengthened our presence in the region.
In a dynamic industry like web marketing, it's important to remain loyal to your local roots. Still, it's equally crucial to watch international contexts and the inevitable changes that shape the communication landscape. This approach has always allowed us to evolve and create unique forms of communication for both us and our clients.
Our company values have remained the same, and our approach to clients and web marketing—focused on fully personalized services—hasn't changed. However, we've decided to reshape our corporate identity. This form sets us apart from the rest by not simply providing services in an overcrowded industry but by looking ahead with a forward-thinking vision that places people at the heart of everything we do.
Our Vision
We believe the world's true added value lies in valuing people and capturing the essence of businesses. For us, digital is the perfect tool to communicate businesses' uniqueness to the world, but it should never condition or overshadow their true nature.
Organica's mission is born from this reflection, shared as professionals living and creating in the digital marketing world and as people. This is how our new brand, Organica, and its "Digital Be Human" tagline came to life.
The process of innovation and digitalization is unstoppable. Over the years, it has gradually dehumanized society, threatening to erode the intrinsic message of freedom the web once represented in favour of the homogenization of people and businesses. We've come to the awareness that we hold a powerful tool in our hands, and we have the opportunity to restore its nobility in the eyes of a world seeking to return to its humanity.
Why Rebranding?
The decision to change our company's name and image stems from a desire to express our new identity better. We have evolved and grown alongside web marketing, and like clay in the hands of an artist, we have changed in both form and essence.
Our new brand, Organica, reflects the values we've developed over time and our chosen mission: employing all our knowledge and professional skills to re-humanize the web. For us, "Digital Be Human" is not just a tagline but a promise we've made to ourselves and our clients, aiming to put humanity back at the centre of communication.
This marks the beginning of a new era for us and the world of digital marketing.
