When we embarked on our journey towards the new organization of Organica, we made the choice to be absolutely unique, focusing on the values that distinguish us and pursuing a cause that we feel ours, both from a human and a professional point of view.
The link with the past makes us what we are today. The obstacles, victories and challenges we faced are an important driver that guides our choices, but our gaze is now turned to the future, to a wide-ranging vision that sees us involved in an adventurous enterprise with ambitious goals: reverse the flows that characterize the relationship between digital and human.
Our payoff takes its name from this principle: Digital Be Human.
More and more often, in fact, we hear about how technology and innovation are able to influence the nature of companies, their identity and the image with which they tell themselves. For us this balance should be broken and the dynamics reversed.
Are you wondering how and why this is feasible?
Are you wondering how it is possible that a web agency dedicated to web marketing can make a similar statement? The answer is simple, but it will surely amaze you!
For us, the true absolute value of the world is the human being and digital is the tool with which it can, and must, communicate its grandeur to the whole world.
Likewise, every company is made up of people, stories, defeats and victories all characterized by the human element in its uniqueness. This is the true value of companies and this is what we believe should be communicated when describing the image of a brand.
Our challenge is to make the valuable content that we will put online for us at Organica and for our customers unique and human. Our strategy? Create a real relationship between companies and their target, focusing on their human closeness and the empathy that would inevitably be created.
This is how digital will turn into human, take its cue from him and feed on the personality, not the other way around.
