If I were a home appliance manufacturer and wanted to attract new customers, a very useful tool could be: “A VIDEO COURSE ON HOW TO LOAD A DISHWASHER”.
Why did I come up with this kind of idea?
I’ve had the fortune of living with others throughout my life. The topic of “dishwashers” often battled for the top spot in the list of “annoying arguments,” right up there with “the toilet seat” and “washing machine programs.”
Often, the simplest ideas go viral on the web, and I wonder why big companies still struggle to embrace revolutionary proposals when the market itself is already in the midst of a revolution.
Answer: “The brand has value, and the damage caused by a mistake could be colossal.” Fair enough!
But let’s get back to dishwashers before we risk going off-topic. We’ll discuss the risks companies take with bold moves another time.
Reflecting on the video course, I’d add that, to complete the strategy, I’d offer a certification so participants can proudly display it on dating apps or during a first date as proof of their newly acquired skills.
It could be a fun icebreaker: “I reached the advanced level thanks to Whirlpool! Dishwashers, washing machines, and fridges are no longer a mystery to me!”
After all, if users no longer read web copy, wouldn’t they prefer to engage with something fun rather than sit down and read your instruction manuals?
On social media, to make the message go viral, you could “play” with a campaign revolving around the concept of:
“Certified male by Ariston” or “Validated woman by Zoppas”. This way, you can rest assured that your cashmere sweater won’t shrink, thanks to someone’s mistake in the wash!
And you? Have you ever figured out how to load this blessed dishwasher?
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