I believe e-commerce deserves the same attention and care as a physical store. If you're unwilling to invest a lot of money in creating an e-commerce site, you'll need to invest more of your time.
What is the best tool to create an e-commerce site?
The choice depends on the results the online store needs to achieve, assuming the product and price are the same.
Suppose the goal is to achieve large numbers. In that case, you'll need an e-commerce platform that allows you to meet that goal while ensuring the following qualities: speed, stability, security, ease of use for customers, simple and intuitive purchase flows, advanced features for product selection like search filters or the ability to choose specific features of each product, and so on.
Today, ready-made e-commerce solutions, such as Prestashop, Magento, and WooCommerce, can be installed on your server. Each option has pros and cons, but they are excellent tools for those with limited initial time and who don't want to invest large amounts of money.
It's like buying a commercial space on the outskirts rather than in the city center. The space costs less simply because there's less foot traffic. However, customers will gradually come if the product is good, partly thanks to word of mouth.
There are millions of e-commerce websites made with ready-made software online, and when a search engine visits the site, it notices that the source code is similar to many others, and there's no added value to be considered a "downtown" store.
So, what should you do if your goal is to create a "downtown" online store?
One key factor for being among the best is certainly originality. You should always consider price and product parity with your competitors.
How can you stand out from the rest and be original?
Not using a ready-made tool is the first choice.
I'll stop here now, but if you want to know more, write or contact us.
