Tips for management facing the company's digital evolution.
In this slide, you'll see that we used the subtitle:
"Fear, lack of understanding, and motivation."
Below, we've included points to support this topic:
Age: Let me emphasize that age is not a problem; it's a small hurdle sometimes due to a lack of familiarity with digital tools, but it's simply a matter of practice.
So, the unfamiliarity with using a smartphone in a certain way might align with the unfamiliarity of using specific digital tools that, over time, have become increasingly user-friendly and human-centred. With a bit of patience, by going on YouTube and searching for keywords like: "how to use Zoom" or "how to understand Google Analytics," with some goodwill and patience, the gaps can be bridged over time.
So, I wanted to reassure you of these aspects.
Another point is:
Past negative experiences with consultants or agencies: Maybe the company leadership tried to initiate an internal digital transformation in the past. Still, they were poorly advised, things didn't go well, and significant investments were made incorrectly.
From this point of view, management might feel a bit burned, and this is entirely understandable because it leads to a lack of trust in digital marketing in general.
Another factor that might prevent a company from evolving is:
Prejudices against a specific platform. For example: "LinkedIn doesn't work," "YouTube is useless," "Instagram is for my daughter," "Why bother with TikTok?" Without specific exploration of the subject, these prejudices risk distancing the company from an entire field of opportunities.
I invite you to reflect on these points because, from our side, as your providers when it comes to business digitalization in Canton Ticino, when we return to the office and share stories—as often happens after visiting potential clients who have expressed these dynamics in meetings—we say: "Well, it's a pity because if that prejudice weren't there, or if the previous provider hadn't burned them, that company could embark on the best digitalization journey."
Finally, we've encountered the familiar phrase:
- "My industry is different!"
- "My clients are unique!"
- "We only work through word of mouth!"
- "Everyone already knows us!"
Soon, we'll be making t-shirts with these phrases in our office because they often represent the mantras we hear in companies' meeting rooms that turn to us as the best web agency in Canton Ticino.
