I keep reading posts and hearing complaints from companies that claim to be surprised by how a competitor, in their opinion, "less competent," is continuing to conquer market shares.
In our company's meeting room, the following phrases are all too familiar:
"There are only two in the office, but it seems like they have a team of twenty!" (I must admit, I've said this about a competitor, too, but I just can't help it!)
"They don't even have an office!"
"They don't even have a warehouse!"
"They buy everything from China and resell it; they produce nothing!"
"They're just scammers!" (That one's very Milanese, I know!)
Now, while some of these things might be true if you consider yourselves to be:
- competent
- honest
- market leaders
- qualified
- certified
- experts, etc.,
And yet you're not communicating properly or effectively; the responsibility lies solely with you.
So, before you speak badly of a competitor, I suggest turning feelings like anger, envy, and frustration into admiration for those who make communication their winning weapon.
The solution is simple! Study, invest time and resources, and most importantly, get involved.
Everything else is just talk.
