It's one of the most common questions we get.
But the answer is never a fixed number. Creating a corporate video isn't like buying a printer or a software license: every project is unique.
In this article, I'll explain—from a videomaker's perspective—what impacts the cost of a corporate video in Ticino and how to get the most out of your investment.
The cost of a corporate video: a matter of goals, structure, and vision
As a general reference, a professional corporate video in Ticino can cost anywhere from 1,500 CHF to over 10,000 CHF. But it all depends on what you want to achieve.
There's a big difference between a one-minute emotional video for social media and a full institutional video filmed at multiple locations, with interviews, drone footage, original music, and animations.
The price reflects the "shooting" and the entire creative process—from concept development to the final editing phase. How the video will be used (as a one-off or as part of a broader strategy) greatly influences the technical choices.
Why invest in a corporate video today?
A good video isn't just about aesthetics—it's a strategic communication tool.
It helps you tell your story directly and professionally and can be used across many channels: websites, social media, corporate events, trade shows, and even internal onboarding.
A well-made video builds trust, evokes emotion, and boosts brand recognition. And that's precisely what often makes the difference in the Ticino market, where personal relationships and reputation are still key.
What impacts the cost of a video?
Every production has variables that affect the price.
- Type of video. An institutional video has different needs than a tutorial, commercial, or Instagram reel.
- Length and number of shooting days. A full-day shoot across multiple locations requires more resources than a single studio session.
- How many people are needed on set? A solo operator or a full crew? Do you need a director, sound engineer, drone operator, or second camera? The larger the team, the higher the cost—but also the better the final quality.
- Post-production is one of the most underestimated costs. This is where the video truly takes shape: editing, colour correction, titles, music, graphics, and subtitles. If you want a polished product, post-production is essential (and not to be underestimated in terms of time and budget).
- Music and voice-over. Royalty-free music or an original soundtrack? In-house voice or professional speaker? These choices affect both tone and budget.
The local context: what's happening in Ticino
In Ticino, structured agencies, freelancers, and hybrid teams coexist. This means that quotes can vary significantly even for similar output.
The real question isn't "how much does it cost," but "how much value does the video deliver over time."
A well-made video is not an expense—it's an asset. In a region where word of mouth is powerful but competition is growing, a quality video can make a big difference in your brand positioning.
How to get the most out of your available budget
Want to get the most out of every franc you spend? Here are some tips from someone who works in the field:
- Start with your objectives. What do you want to achieve? More visibility, more leads, and an emotional video for events? The answer changes everything. Knowing exactly who you want to reach, what you want to say, and where the video will be published saves you and the video maker time (and costs).
- Plan everything before the shoot. Who's speaking? Where are you filming? What are you showing? The more precise you are at the beginning, the less time and budget you'll waste. A well-planned shoot can allow you to create multiple pieces of content in one day—for example, the main video plus shorter versions for social media, ad cut-downs, and teaser clips to use in the coming months.
The most common questions we get
How long does it take to make a video?
On average, it takes 2 to 4 weeks, depending on complexity. Time is needed to plan, film, and carefully refine every detail in post-production.
Do I need a long video or multiple short ones?
It depends on your goal. A 1–2 minute institutional video might be ideal for a company website. But shorter content performs better on social media. The best strategy is to create a main piece and repurpose it for other formats.
Can I make a good video with a limited budget?
Yes, but it must be designed smartly. A strong concept, a well-chosen single location, a guided interview, and clean editing can achieve great results—even with limited resources.
Want a precise quote for your next video? Every company has a different story; every video should tell it correctly.
My job at Organica is to help you find your brand's visual language, turning ideas into content that informs, inspires, and sticks.
Get in touch if you need a professional video to tell your story, launch on social media, or serve as your digital business card. We'll help you understand what affects the cost and how to build a sustainable, practical—and beautiful—project.
