How many times have you struggled with getting your website built?
If you’re watching this video or reading this article, you’ve probably experienced the frustration of trusting someone to create your website only to find that it didn’t meet your expectations. It happens more often than you think. Building a website can be a complex process, and in over twenty years of experience, we’ve realized that one of the main reasons this process can become stressful is the wrong choice of provider.
Why is choosing the right provider so important?
One of the most common examples we see here at Organica is clients who come to us with very specific needs: They want an attractive, well-designed website, a solid SEO strategy, blog management, a lead generation system with conversion funnels, and landing pages for Google PPC campaigns. These are all valid and well-structured requests. But digging deeper, we often find they entrusted all these needs to a single freelance professional.
Before we continue, let’s be clear: this is not an attack on freelancers. Freelancers are the backbone of the marketing industry and provide exceptional support, especially to small and medium-sized businesses. However, if your website project is complex and ambitious, relying on just one person may not be the best solution.
Would you ever hire a painter to build an entire building?
That’s the point we want to make. Creating a website requires a mix of specialized skills. When a client tells us they’ve entrusted SEO, lead generation, copywriting, user experience, and web development to one person, our advice is simple: if you have these kinds of needs, you don’t need just one person. You need a team of professionals.
What are the essential professionals for building a complex website?
To create a website that meets all the needs we’ve discussed, your team must include experts in several different areas. Here are the key roles you need:
- Web Designer: This person handles the visual aspects and usability of the site, ensuring it’s attractive and easy to navigate.
- SEO Specialist: Ensures your site is optimized for search engines, improving organic rankings and increasing online visibility.
- Developer: If you don’t want to use pre-built tools like WordPress, you’ll need a developer to build a custom website.
- Copywriter: Responsible for creating content and capable of writing persuasive and SEO-friendly text for the web.
- Data Analyst: Manages tools like Google Analytics, Google Tag Manager, and various tracking pixels to monitor campaigns.
- IT Manager: This is essential for managing the technical side of your site, including domain transfers, email management, DNS pointing, and setting up redirects for old pages.
When should you rely on a team of professionals?
Many companies that come to us do so for two main reasons: either they initially chose the wrong provider—a single person who couldn’t handle all the project’s needs—or their business has grown, and now they require more structured support. If you find yourself in one of these situations, it’s likely time to rely on an entire team that can support your project in all its areas.
At Organica, we have a well-established and complete team that has worked together for years and fully understands all the dynamics required to build and maintain a high-performing website. Whether your company is in Lugano, Canton Ticino, or elsewhere in Switzerland, we’re here to provide the support you deserve.
If you’re looking for a team of professionals to create your website, contact us today—we’d be happy to help you build the perfect site for you!
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