You have a website. It looks good, it’s well-designed, and it’s up to date.
And yet… the contacts don’t come in. Requests are few. There’s traffic but no sales. You’ve done everything right, but something still isn’t working.
If this sounds familiar, know that you’re not alone. And in most cases, the issue can be solved.
But first, it needs to be identified, so you need a digital audit focused on your website.
When a website is live… but not generating results
One of the most common myths is that just “having a website” is enough to start getting contacts.
Reality is different.
For a website to really work, it needs to attract qualified traffic, offer a solid user experience, prompt action, and, above all, be measurable.
Many business websites—even beautiful ones—are like store windows on the street with no foot traffic: no one sees them, enters them, or buys them.
Or, the opposite happens: they attract many visitors… who leave immediately without doing anything.
In either case, the question remains: Why isn’t the website converting?
The digital audit: the tool to understand what’s not working
A digital audit is not just a design review.
It’s a technical and strategic analysis that helps you understand:
- if your website is visible in search engines
- if it’s targeting the right audience
- if users are doing what you want them to do (buy, contact, book)
Often, the problem isn’t just one thing—it’s a combination of issues that affect one another:
Weak SEO, an unintuitive layout, unclear content, confusing calls to action, slow loading speeds, or simply missing or incomplete tracking.
A digital audit helps you bring all this into focus and transform your site from a passive presence to an active conversion tool.
The right questions to ask (before changing your site)
Many entrepreneurs start with: “Let’s redesign the site.” But before redoing anything, you need to understand what’s not working.
Here are some questions every audit should help you answer:
- Does my site receive organic traffic?
- Users come from campaigns… but what do they do next?
- Are pages designed to convert—or to “fill space”?
- What do visitors see in the first 5 seconds?
- Is there a clear path guiding them to take action?
If you can’t answer these questions with data, chances are your site is working at half its potential.
What you discover after a well-done audit
Doing an audit isn’t about pointing fingers.
It’s about clearly looking at the numbers, identifying where the flow breaks, and reorganizing communication with purpose.
Sometimes, you’ll find that the site is technically solid—but lacks a clear message. Other times, the design is modern but doesn’t guide users anywhere.
The content may be helpful but hard to find, or the pages may load too slowly, causing users to leave before clicking.
Every site has its own story.
And every audit reveals what’s happening—beyond subjective impressions.
How to know when it’s time for an audit
You don’t need something to be “broken” to justify doing an audit.
Sometimes, all it takes is that subtle, persistent feeling that your site isn’t working for you.
Maybe it’s been live for years but never thoroughly analyzed.
You keep publishing content but don’t know if anyone is reading it.
Reports show traffic but few real leads.
Or you’ve changed agencies or goals, but the site remains the same—detached from your overall strategy.
You don’t need flashing warning signs. Sometimes, asking, “Is this working?” is enough reason to pause and assess.
Questions we’re often asked
“How much does a website audit cost?”
It depends on the complexity but typically starts at 1,200 CHF for a complete, customized technical analysis, which includes a clear report and actionable suggestions.
Do I have to redo everything if the site isn’t converting?
Not always. Often, targeted changes are enough: better calls to action, improved page structure, more explicit content, or SEO updates.
How long does it take to get the audit results?
Usually 2–3 weeks, with a full, clear, and easy-to-read report—even for non-technical people.
Your website doesn’t just need to look good. It needs to work. A business website can be well-designed… but still ineffective.
And the truth is, most problems can be fixed—but only if they’re identified first.
If you’re starting to doubt whether your website delivers results, don’t rush to rebuild it.
Start with an audit. Start with data. Start with reality.
Organica helps you analyze your site with method, experience, and strategic vision.
Because every website can work.
You need to know where to take action.
